Can You Opt Out of Meta’s AI Scraping on Instagram and Facebook?




Person holding smartphone displaying Instagram and Facebook logos, with binary code background symbolizing data scraping by Meta's AI.

Meta, the parent company of Facebook and Instagram, has announced a controversial update to its privacy policy, allowing the use of user data to train its AI models. This change, effective June 26, 2024, has sparked privacy concerns, especially among users in the UK and EU with everyone being offered “a not guaranteed” route to opt out.

Key Takeaways

  • Meta will use public Facebook posts, Instagram photos and captions, data from third-party services, and chats with the Facebook AI chatbot to train its AI models.
  • Users in the UK and EU can opt out of this data usage, but the process is cumbersome and not guaranteed to be honored.
  • US users and those outside the UK and EU have limited options to prevent their data from being used.

What’s Changing?

Meta is expanding its AI capabilities and will start using user data for purposes beyond targeted advertising. This includes training its large language models (LLMs) and other AI tools. The data in question includes public posts, photos, captions, and interactions with AI chatbots on Facebook and Instagram. However, private messages will not be used.

How to Opt Out (UK and EU)

Users in the UK and EU can opt out by filling out a form on Facebook’s support page. The form requires details such as country of residence, email address, and reasons for opting out. After submission, Meta will review the request, but there is no guarantee it will be honored. Users may need to provide additional information to support their request.

Challenges in Opting Out

Even if you successfully opt out, Meta may still access posts related to you if they are shared by friends or family who have not opted out. This means you would need to ask your connections to opt out as well to fully protect your data.

Options for US Users and Others

For users outside the UK and EU, the options are limited. You can prevent Meta from using your personal information from third-party platforms by navigating through Instagram’s settings to submit a request. However, this process is also cumbersome and not guaranteed to be honored.

Legal and Privacy Concerns

Meta is relying on a legal basis called “legitimate interests” to process user data without explicit consent under GDPR. This has raised concerns about the lack of control users have over their data and the potential for misuse. Users can file complaints with local data protection authorities if their opt-out requests are denied.

Final Thoughts

As AI technology continues to evolve, it is crucial for users to be aware of how their data is being used and to take steps to protect their privacy. While the opt-out options provided by Meta are limited and cumbersome, they are currently the only way to prevent your data from being used to train AI models.


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