Movies can now use Gen AI to change storyline on each rewatch




Imagine a world where every time you watch a movie, you experience a completely new storyline and narrative. This groundbreaking concept has been brought to life by filmmaker Gary Hustwit in his latest documentary about Brian Eno.

Using cutting-edge generative software, the film rewrites itself before each screening, ensuring that no two viewings are the same. This revolutionary approach is set to redefine the boundaries of cinema, offering audiences an unparalleled and ever-changing experience.

Key Takeaways

  • Main Finding: Gary Hustwit’s generative documentary ensures a unique viewing experience every time.
  • Critical Aspect: The technology behind the film can generate approximately 52 quintillion different versions.
  • Significant Point: The project highlights the collaboration between human creativity and advanced software.

Detailed Sections

The Generative Documentary Concept

Gary Hustwit’s documentary about Brian Eno stands out for its ability to never be the same twice. This innovative approach leverages generative software to select and arrange scenes from a vast pool of pre-cut footage, including exclusive interviews and archival material.

The software crafts a new film for each screening, filling a predefined structure with different segments, resulting in a unique version every time. This method can produce an astonishing 52 quintillion variations, fundamentally altering the traditional linear and static nature of film.

Brian Eno’s Influence and Philosophy

Brian Eno, a legendary figure in the music industry known for his work with U2 and David Bowie, is also a pioneer in generative art.

His creative process, which embraces randomness and unpredictability, is mirrored in the documentary’s structure. The film reflects Eno’s philosophy that art can be dynamic and ever-changing. In 2017, Eno demonstrated his generative art in his studio, showcasing how his work never repeats and constantly evolves, a principle applied to the documentary.

Audience Reaction and Experience

The documentary’s debut at the Sundance Film Festival revealed varying audience reactions with each screening. The film’s content, chosen by the algorithm, resulted in different tones and moods—some versions were energetic and humorous, while others were introspective. The film displays text on screen, showing the algorithm at work, thus allowing viewers to witness the generative process. This transparency adds an intriguing layer to the viewing experience, making each screening a unique event.

Human and Machine Collaboration

While advanced technology plays a crucial role in the film’s creation, the human element remains essential. Filmmakers meticulously prepare and input material into the generative software, using it as a tool to extend their creative capabilities rather than replace them.

The system is trained by the intelligence and artistic judgment of the filmmakers, not by artificial intelligence alone. This collaboration between human creativity and machine efficiency opens new avenues for cinematic storytelling.

Future of Generative Films

Hustwit and Brendan Dawes, the developer of the film’s generative software, have launched Anamorph, a generative film company.

Their goal is to explore the potential of this technology in creating more films like the Brian Eno documentary. Anamorph aims to push the boundaries of traditional filmmaking, inviting other creators to experiment with this new tool and discover its possibilities.

Risks and Implications

The broader societal and ethical implications of generative films include concerns about the role of technology in creative fields and the potential loss of human touch in storytelling.

While the technology can enhance creativity, there is a risk of over-reliance on algorithms, potentially diminishing the value of human intuition and experience in filmmaking. Additionally, the unpredictable nature of generative films could challenge conventional distribution and viewing models, requiring the industry to adapt.

Calls for Action

To harness the potential of generative films while mitigating risks, there is a need for regulatory frameworks that ensure ethical use of technology in creative processes. Filmmakers, technologists, and policymakers should collaborate to establish guidelines that balance innovation with the preservation of artistic integrity.

The film community is encouraged to experiment with generative technology and contribute to its development, fostering a diverse range of cinematic expressions.


Gary Hustwit’s generative documentary about Brian Eno represents a significant milestone in the evolution of filmmaking. By blending human creativity with cutting-edge technology, this innovative approach challenges traditional storytelling methods and offers a glimpse into the future of cinema. As the industry explores the possibilities of generative films, it is crucial to address the ethical implications and ensure a harmonious integration of technology and art.


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