Google Gemini App Launches in the UK: A New Era of AI Assistance




Smartphone showing Google Gemini app interface with AI icons, set against the UK flag backdrop.

Google has officially launched its Gemini app in the UK and Europe, marking a significant expansion of its generative AI chatbot and assistant. Initially launched in the US, the app is now available for download on both Android and iOS platforms, promising to enhance productivity and creativity on the go.

Key Takeaways

  • Google Gemini app is now available in the UK and Europe.
  • The app can be downloaded from the Play Store and App Store.
  • Gemini can replace Google Assistant on Pixel and other supported devices.
  • The app supports multiple languages and is accessible in over 150 countries.

A New AI Assistant

Google’s Gemini app, formerly known as Bard, is designed to be a powerful AI assistant that can handle a variety of tasks. Users can interact with Gemini via text or voice commands to receive AI-generated answers. The app can also process images, providing practical help for tasks like changing a flat tire.

For Pixel phone users, Gemini can replace the standard Google Assistant. This means users can activate Gemini with voice commands like “Hey Google,” or by pressing the power button. However, it’s important to note that some features, such as smart home integration, are not yet supported by Gemini.

Features and Functionality

Gemini offers several features that make it a versatile tool for users:

  • Image Processing: Users can upload pictures for contextual help.
  • Voice Command Integration: On Pixel phones, activate Gemini with “Hey Google.”
  • Language Support: Available in multiple languages including Arabic, Chinese, Danish, Dutch, English, French, German, Italian, and more.
  • Global Reach: Accessible in over 150 countries, with ongoing expansion.

Industry Context and Competition

The launch of Gemini comes at a time when major tech companies are competing to lead in AI offerings. Microsoft recently introduced laptops and tablets featuring its Copilot AI, while OpenAI’s ChatGPT continues to expand its capabilities across platforms. Google’s move to integrate Gemini into Pixel phones is seen as a significant step towards replacing the default Google Assistant with an AI-powered alternative.

Future Developments

Google has plans to introduce more features to Gemini in the coming months. At I/O 2024, the company announced that it would introduce Gemini Extensions for Calendar, Keep, Tasks, and Utilities. Additionally, Google is working on supporting more voice features that were previously available in Google Assistant.


The launch of the Google Gemini app in the UK and Europe is a significant milestone in the evolution of AI assistants. With its wide range of features and global accessibility, Gemini is set to become a valuable tool for users looking to enhance their productivity and creativity. As Google continues to develop and expand the app, it will be interesting to see how it competes with other AI offerings in the market.


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